To What Do I CONFESS?

In this publication, I literally admit to being a reluctant promoter and business maverick for a very simple reason - people love to criticise... and like most people I hate to be criticised. However, I have made certain that I don't allow the criticism of others to stop me from what has GOT to be done in business.

Do what YOU are most reluctant to do... and you stand out from the rest.

From 'Confessions...':

As I review my 30 years of independent business experience, I must confess that I have become the world's most RELUCTANT communicator, to go with my self-confessed sense of being the world's most RELUCTANT speaker.

Why RELUCTANT?

Because, I know that my very simple, direct views on Life and Business do not conform to the whims of the 'experts', especially those who find it easier to justify their own failures on 'complex' business issues. Business is not complex… people are!

Business is SIMPLE..!

Now don’t get me wrong. My grey and thinning hairs testify to the fact that I have been around too long on this planet not to know that, for almost everybody:

Life is TOUGH..!

And… Business is TOUGH..!

In fact, it constantly amazes me how, despite the most wonderful of innovations in technology coming along at the rate of knots, how life and business just seem to get tougher and tougher every year - except for the very few.

Accepting this tough life as a reality, I still have the unshakeable view that there are simple ways to succeed in business.

Like most 'sensitive' people, I HATE being criticised for my simple views by critical 'experts' and by those who never ever seem to achieve much in business themselves.

So I generally prefer do MY OWN THING… in my own businesses!

Regards
Trevor Nel
Developer: INNER Circle Business Forum

No Two BUSINESS Projects Are Ever The Same

From 'Confessions...':

“Says Trevor: 'In my experience, no two businesses and no two challenges are ever the same. Every challenge is unique to quality business owners with substantially differing inputs. Our function is to lend widespread experience to objectively assessing your unique situation, analysing your needs and proposing solutions for implementation.'

That’s right, I have never found any two businesses or two challenges to ever be the same. In almost every instance, new and unique solutions and innovations have to be designed and implemented to fit the unique position of the business at that time.

That’s what makes the business of growing businesses exciting to me!

Yep, this is where I see many business consultants failing. They attempt to deliver cookie-cutter formulae based on their previous pet projects. It just doesn't make sense. The times are different, the markets different, everything is different for every project... and each project should be assessed for it's UNIQUE attributes and challenges.

Test, test, test everything to see what works best for YOUR specific business or project and as relevant to the date of launch of the project. The yo-yo may not work as a launch gimmick today, unless it is actually a spinning iPod - an old idea with an update twist. And even that may well be out-of-date with the new 2007 technology ideas launched in LA this month. Get my drift?... ;-)

Regards
Trevor Nel
Developer: INNER Circle Business Forum

About This eBOOK & Author

This ebook is written from my +30 year perspective as an independent business entrepreneur.

It imparts my interpretation of practical business experience gained from having developed projects such as:

- the largest private-sector education franchise in S.A. (sold out to JSE-listed enterprise) - The Academy of Learning;

- to launching S.A's first Money-Back Guaranteed Business Consultany Group - Growth Holdings (PTY) Ltd;

- to developing the first-ever Protected Investment fund in S.A. (trading over R2.1 billion in total transaction value);

- to a newsletter publishing operation (with over 8000 subscribers) - It's So Simple!;

- to initiating the R100-million Lonehill Community Security Initiative;

- and developing the INNER Circle Business Forum.

The book is founded upon a proprietary business consulting template that I have developed in this time:

The GROWTH Profit-Driver Series

GROWTH Profit-Driver No. 1. Your PHILOSOPHY
GROWTH Profit-Driver No. 2. Your BUSINESS STRATEGY
GROWTH Profit-Driver No. 3. Your BUSINESS RELATIONSHIPS
GROWTH Profit-Driver No. 4. Your BUSINESS OPERATING SYSTEM
GROWTH Profit-Driver No. 5. Your USP - UNIQUE SELLING PROPOSITION
GROWTH Profit-Driver No. 6. Your MARKETING STRATEGY
GROWTH Profit-Driver No. 7. Your PRODUCT DEVELOPMENT PROCESS
GROWTH Profit-Driver No. 8. Your SELLING PROCESS
GROWTH Profit-Driver No. 9. Your PEOPLE PROCESS
GROWTH Profit-Driver No. 10. Your CAPITAL RESOURCES

This blog will continue discussion on some of the points raised in the book. Enjoy!

Regards
Trevor Nel - 011-705-2790
trevor@innercircleforum.com