What's More Important To The CONSUMER... The Process or The End-Product?

Am busy contemplating my navel... ;-)

Thinking about designing a new seminar training program and blog.

Question going through my head is... what's more important to the consumer... the Process or the End-Product..?

I get this picture of trying to convince an experienced connoisseur whisky-drinker (of which I am not) to try a new brand of 'the finest distilled malt whisky'.

What's going to impress him/her most?

An explanation of the PROCESS?

Or... a taste of the END-PRODUCT?

Hmmm... think I'll have to test this with my audiences.

Regards
Trevor Nel - 011 - 705-2790 - http://www.innercircleforum.com/
trevor@innercircleforum.com