About This eBOOK & Author

This ebook is written from my +30 year perspective as an independent business entrepreneur.

It imparts my interpretation of practical business experience gained from having developed projects such as:

- the largest private-sector education franchise in S.A. (sold out to JSE-listed enterprise) - The Academy of Learning;

- to launching S.A's first Money-Back Guaranteed Business Consultany Group - Growth Holdings (PTY) Ltd;

- to developing the first-ever Protected Investment fund in S.A. (trading over R2.1 billion in total transaction value);

- to a newsletter publishing operation (with over 8000 subscribers) - It's So Simple!;

- to initiating the R100-million Lonehill Community Security Initiative;

- and developing the INNER Circle Business Forum.

The book is founded upon a proprietary business consulting template that I have developed in this time:

The GROWTH Profit-Driver Series

GROWTH Profit-Driver No. 1. Your PHILOSOPHY
GROWTH Profit-Driver No. 2. Your BUSINESS STRATEGY
GROWTH Profit-Driver No. 3. Your BUSINESS RELATIONSHIPS
GROWTH Profit-Driver No. 4. Your BUSINESS OPERATING SYSTEM
GROWTH Profit-Driver No. 5. Your USP - UNIQUE SELLING PROPOSITION
GROWTH Profit-Driver No. 6. Your MARKETING STRATEGY
GROWTH Profit-Driver No. 7. Your PRODUCT DEVELOPMENT PROCESS
GROWTH Profit-Driver No. 8. Your SELLING PROCESS
GROWTH Profit-Driver No. 9. Your PEOPLE PROCESS
GROWTH Profit-Driver No. 10. Your CAPITAL RESOURCES

This blog will continue discussion on some of the points raised in the book. Enjoy!

Regards
Trevor Nel - 011-705-2790
trevor@innercircleforum.com