Chapter 2. Knowing WHERE You’re Going

I begin with this Chapter 2. from 'Confessions of a SERIAL Entrepreneur' to honour the voluntary contibutors to http://nardep.blogspot.com/ .

This from the book:

GROWTH Profit-Driver No.2. Your BUSINESS STRATEGY

Can you show me YOUR Business Strategy outlined on just ONE PAGE?

Does it describe your long-term VISION for the business?

Does it have a clear AIM or MISSION STATEMENT that explains to your customers what service the business aims to deliver?

Does it describe the medium-term OBJECTIVES of the business... and detail the short-term TARGETS with project completion dates?

Does it describe your Unique Selling Proposition (USP) for your business and its services?

Is this USP incorporated in every bit of POSITIONING, BRANDING and MARKETING you employ?

Do you carry this ONE PAGE document around with you and refer to it every day?

Do your STAKEHOLDERS understand your Business Strategy?

Do you share it with your CLIENTS?

Do you share it with your internal TEAM in your business?

Do your SUPPLIERS and SERVICE PROVIDERS know what you do… and do they actively work with you to help you achieve your aims?

Do your Shareholders, including your Creditors and Funding Partners, know what you do... and how they can actively CONTRIBUTE to your success?

Answer these simple questions, apply the obvious suggestions, and your business will be miles ahead of most.

Regards
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com