Where To Find Your UNTAPPED Profit Potential

In 'Confessions of a SERIAL Entrepreneur' I point to the fact that UNTAPPED Profit Potential almost always lies right under the nose of the business entrepreneur in his/her own business.

The reality is that most business entrepreneurs have their noses so closely buried under the hood of their own business problems that they can't see the opportunities and solutions.

As I wrote this introduction chapter to highlight my opinion that tons of business profit potential goes wasted in almost every business I see, I found this article in the local papers:

Survey Finds South Africans Average Only Three Productive Days per Week:

‘15 March 2005 — South Africans say that 38% of the time they spend at work is unproductive. In addition, ineffective meetings, lack of team communication and procrastination are among the top South African time wasters, according to results of an online Microsoft Office survey.’

http://www.microsoft.com/southafrica/office/ppc.mspx

There's a clue... and here's where, in the book, I introduce where to find those untapped profit drivers in every business:

'Well, let’s get this clear, it is not just one solution that works, but more a number of simple solutions (let’s call them PROFIT-DRIVERS) that can be applied throughout many areas of your business, to work in combination, and to drive and MULTIPLY your bottom-line profits.'

The reader is introduced to the concept of employing 'GROWTH Profit Drivers' - derived from my consulting business GROWTH Holdings (pty) Ltd. - in the many different areas of their business.

Each profit driver becomes a NEW chapter in the book:

The GROWTH Profit-Driver Series

GROWTH Profit-Driver No. 1. Your PHILOSOPHY
GROWTH Profit-Driver No. 2. Your BUSINESS STRATEGY
GROWTH Profit-Driver No. 3. Your BUSINESS RELATIONSHIPS
GROWTH Profit-Driver No. 4. Your BUSINESS OPERATING SYSTEM
GROWTH Profit-Driver No. 5. Your USP - UNIQUE SELLING PROPOSITION
GROWTH Profit-Driver No. 6. Your MARKETING STRATEGY
GROWTH Profit-Driver No. 7. Your PRODUCT DEVELOPMENT PROCESS
GROWTH Profit-Driver No. 8. Your SELLING PROCESS
GROWTH Profit-Driver No .9. Your PEOPLE PROCESS
GROWTH Profit-Driver No.10. Your CAPITAL RESOURCES

We'll touch on some profit-drivers from each chapter in future posts.

Regards
Trevor Nel - (int. 2711) 705-2790 - growth@global.co.za
Developer: INNER Circle Business Forum