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Wednesday, January 17, 2007

No Two BUSINESS Projects Are Ever The Same

From 'Confessions...':
“Says Trevor: 'In my experience, no two businesses and no two challenges are ever the same. Every challenge is unique to quality business owners with substantially differing inputs. Our function is to lend widespread experience to objectively assessing your unique situation, analysing your needs and proposing solutions for implementation.'

That’s right, I have never found any two businesses or two challenges to ever be the same. In almost every instance, new and unique solutions and innovations have to be designed and implemented to fit the unique position of the business at that time.

That’s what makes the business of growing businesses exciting to me!

Yep, this is where I see many business consultants failing. They attempt to deliver cookie-cutter formulae based on their previous pet projects. It just doesn't make sense. The times are different, the markets different, everything is different for every project... and each project should be assessed for it's UNIQUE attributes and challenges.

Test, test, test everything to see what works best for YOUR specific business or project and as relevant to the date of launch of the project. The yo-yo may not work as a launch gimmick today, unless it is actually a spinning iPod - an old idea with an update twist. And even that may well be out-of-date with the new 2007 technology ideas launched in LA this month. Get my drift?... ;-)

Regards
Trevor Nel
Developer: INNER Circle Business Forum

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