Geoffrey Moore's: Crossing The CHASM

Trevor writes:

Am busy analysing a couple of projects (taking a strategic helicopter view) where Geoffrey Moore's Crossing The Chasm model came to mind.

Thought I'd include a couple of links related to this work that I find interesting:

1. INTRAP Open starts with Crossing the Chasm

This link has a neat introduction to Technology Adoption Life Cycle (TALC) which is a key part of the Crossing the Chasm concept developed by Geoffrey Moore and The Chasm Institute, including this very good graphic of the key phases of Early Market, CHASM, Bowling Alley, Tornado, Main Street, Total Assimilation and the summation below:

The TALC also illustrates the challenge of succeeding throughout the life of a product category by highlighting six distinct market phases with the following characteristics.

1. Each market phase has different adoption motivations that must be addressed.
2. Each market phase requires a different solution type with different partner strategies.
3. Each market phase requires different distribution and pricing models.
4. Each market phase presents unique competitive and positioning challenges.
5. Each market phase requires a distinct market expansion strategy.

2. A simple perspective of Crossing The Chasm

3. Biometric Technology Maturity And Strategies For Crossing the Chasm - has a neat 3 chart overlay - Figure 2. - showing how Product Life Cycle, Value Perception & The Chasm can be overlayed.

4. Crossing the Chasm - from the Law of Simplicity makes this staement that I like:

Today I was wondering whether the simplest solution to help consumers make the jump across the chasm is to just focus on ensuring that your product embodies simplicity.

5. Crossing the Chasm Book Review - I like this picture (see the original) and comment:

Moore proposes a four-stage approach to crossing the chasm. He calls it the D-Day strategy, a reference to the Allied invasion of Normandy in World War II. The idea is to:
- target the point of attack,
- assemble the invasion force,
- define the battle, and
- launch the invasion.

6. Neat graphics here - Growing Up: Moving from Technology-Centered to Human-Centered Products

7. Combining Technical Marketing Prognostication Curves - more neat overlays (contentious to the originating blog author)

8. Crossing the Chasm (2nd Edition) - excellent summary

9. PDF: How to fall into the Chasm - How to cross it

Regards

Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com